კონფერენცია

∘ Mariam Zubiashvili ∘ Tamar Kiladze ∘
ROLE OF MARKETING SOCIAL-ECONOMIC CONCEPT IN FIRM

Summary

Currently at solution of increasing and development of social-economic problem that includes LMOAT ll world society, special role has the social marketing. In the conditions of tightening of application of resources, economic and social restrictions it would be developed on the level of changed marketing and would be applied as effective tool in management. As the origination of changes is mainly related with crisis situations, the social marketing is actual rather for the timely application of marketing principles and technologies that stipulates at changes in behavior of society.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Mariam Zubiashvili ∘ Tamar Kiladze ∘ ROLE OF MARKETING SOCIAL-ECONOMIC CONCEPT IN FIRM Summary Currently at solution of increasing and development of social-economic problem that includes LMOAT ll world society, special role has the social marketing. In the conditions of tightening of application of resources, economic and social restrictions it would be developed on the level of changed marketing and would be applied as effective tool in management. As the origination of changes is mainly related with crisis situations, the social marketing is actual rather for the timely application of marketing principles and technologies that stipulates at changes in behavior of society.